Kundenbindung im Industriegütermarketing

Backhaus Klaus, Hildebrand Luise, Witt Sascha

Cite as

Backhaus, K., Hildebrand, L., & Witt, S. (2017). Kundenbindung im Industriegütermarketing. In Bruhn, M., & Homburg, C. (Eds.), Handbuch Kundenbindungsmanagement (9th ed., pp. 221–248).

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2017

Book title
Handbuch Kundenbindungsmanagement

Editor
Bruhn Manfred, Homburg Christian

Start page
221

End page
248

Edition
9

Language
German