Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis
Kramer Victoria, Krafft Manfred, Storbacka Kaj
Publication type
Research article in proceedings (conference)
Peer reviewed
No
Publication status
accepted / in press (not yet published)
Year
2021
Conference
43rd ISMS Marketing Science Conference
Venue
Rochester, NY, USA
Language
English