Consumer Perspectives on Standardization in International Advertising: A Student Sample

Backhaus K, van Doorn J, Mühlfeld K



Publication type
Forschungsartikel (Zeitschrift)

Publication status
Published

Year
2001

Journal
Journal of Advertising Research

Volume
41

Issue
5

Start page
53

End page
61

Language
English

ISSN
0021-8499