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Strategy dynamics in industrial marketing: a business types perspective

Backhaus K, Mühlfeld K

Cite as

Backhaus, K., & Mühlfeld, K. (2005). Strategy dynamics in industrial marketing: a business types perspective. Management Decision, 43(1), 38–55.

Details

Publication type

Research article (journal)

Publication status

Published

Year

2005

Journal

Management Decision

Volume

43

Issue

1

Start page

38

End page

55

Language

English

ISSN

0025-1747