The Customer Relationship Management Process: Its Measurement and Impact on Performance

Reinartz Werner, Krafft Manfred, Hoyer Wayne D.

Cite as

Reinartz, W., Krafft, M., & Hoyer, W. D. (2004). The Customer Relationship Management Process: Its Measurement and Impact on Performance. Journal of Marketing Research, 41(3), 293–305.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Journal of Marketing Research

Volume
41

Issue
3

Start page
293

End page
305

Language
English

ISSN
0022-2437