Let Your Customer Be King - The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects

Bues Mirja, Kraus Laura K., Stegemann Manuel, Hoyer Wayne D.



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Accepted

Year
2016

Conference
44th Academy of Marketing Science Annual Conference

Venue
Orlando, FL, USA

Language
English