Let Your Customer Be King - The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects

Bues Mirja, Kraus Laura K., Stegemann Manuel, Hoyer Wayne D.

Cite as

Bues, M., Kraus, L. K., Stegemann, M., & Hoyer, W. D. (2016). Let Your Customer Be King — The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2016

Conference
44th Academy of Marketing Science Annual Conference

Venue
Orlando, FL, USA

Language
English