High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling

Coughlan Anne T., Krafft Manfred, Allendorf Julian F.



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2018

Conference
2018 AMA Winter Marketing Educators' Conference

Venue
New Orleans, LA, USA

Language
English