Successful Innovations Driven by Customer Relationship Management
Krafft M, Krieger K
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2004
Book title
Cross-functional Innovation Management. Perspectives from Different Disciplines
Editor
Albers, Sönke
Pages range
209-226
Publisher
Gabler Verlag
Place
Wiesbaden
Language
English