Erfolgsfaktoren der Markenkommunikation im Produktlebenszyklus
Meffert Heribert, Schürmann Uwe
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1994
Book title
Handbuch Markenartikel
Editor
Bruhn Manfred
Pages range
985-1008
Place
Stuttgart
Language
German