Customer Acquisition Strategies: a Customer Equity Management Perspective
Peters Kay, Verhoef Peter C., Krafft Manfred
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2015
Book title
Handbook of Research on Customer Equity in Marketing
Editor
Kumar Vibhore, Shah Denish
Pages range
227-264
Language
English