Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection | Marketing Center Münster

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Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

Gensler, S., Leeflang, P., Skiera, B.

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2012

Journal

International Journal of Research in Marketing

Volume

29

Issue

2

Start page

192

End page

201

Language

English

ISSN

0167-8116