Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection
Cite as
Gensler, S., Leeflang, P., & Skiera, B. (2012). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. International Journal of Research in Marketing, 29(2), 192–201.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
International Journal of Research in Marketing
Volume
29
Issue
2
Start page
192
End page
201
Language
English
ISSN
0167-8116