Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

Gensler, S., Leeflang, P., Skiera, B.



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
International Journal of Research in Marketing

Volume
29

Issue
2

Pages range
192-201

Language
English