Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection
Gensler, S., Leeflang, P., Skiera, B.
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
International Journal of Research in Marketing
Volume
29
Issue
2
Pages range
192-201
Language
English
ISSN
0167-8116