Identitätsorientierte Markenführung

Meffert Heribert, Burmann Christoph, Feddersen Christian

Cite as

Meffert, H., Burmann, C., & Feddersen, C. (2007). Identitätsorientierte Markenführung. In Florack, A., Scarabis, M., & Primosch, E. (Eds.), Psychologie der Markenführung (pp. 76–78). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2007

Book title
Psychologie der Markenführung

Editor
Florack Arnd, Scarabis Martin, Primosch Ernst

Start page
76

End page
78

Place
Wiesbaden

Language
German