Identitätsorientierte Markenführung
Meffert Heribert, Burmann Christoph, Feddersen Christian
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2007
Book title
Psychologie der Markenführung
Editor
Florack Arnd, Scarabis Martin, Primosch Ernst
Pages range
76-78
Place
Wiesbaden
Language
German