Identitätsorientierte Markenführung

Meffert Heribert, Burmann Christoph, Feddersen Christian



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2007

Book title
Psychologie der Markenführung

Editor
Florack Arnd, Scarabis Martin, Primosch Ernst

Pages range
76-78

Place
Wiesbaden