Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

Elsner Ralf, Krafft Manfred, Huchzermeier Arnd



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Marketing Science

Volume
23

Issue
2

Start page
192

End page
206