Insight is power: Understanding the terms of the consumer-firm data exchange

Krafft M, Kumar V, Harmeling C, Singh S, Zhu T, Chen J, Duncan T, Fortin W, Rosa E



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2021

Journal
Journal of Retailing

Volume
97

Issue
1

Start page
133

End page
149

Pages range
133-149

DOI