Insight is power: Understanding the terms of the consumer-firm data exchange
Krafft M, Kumar V, Harmeling C, Singh S, Zhu T, Chen J, Duncan T, Fortin W, Rosa E
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2021
Journal
Journal of Retailing
Volume
97
Issue
1
Start page
133
End page
149
Pages range
133-149
DOI