Kundenbindung im Industriegütermarketing
Backhaus K
Publication type
Research article (book contribution)
Publication status
Published
Year
1998
Book title
Handbuch Kundenbindungsmanagement: Grundlagen - Konzepte - Erfahrungen
Start page
301
End page
325
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German