Stadtmarketing 2020 – Herausforderungen für einen integrierten Stadtmarketingprozess
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2007
Book title
Innovation Driven Marketing. Vom Trend zur innovativen Marketinglösung
Editor
Belz Christian, Schlögel Marcus, Tomczak Torsten
Pages range
76-78
Place
Wiesbaden
Language
German