Affection or Money: What Really Drives Customer Loyalty?
Hennig-Thurau T, Marchand A, Paul M
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
No
Publication status
Published
Year
2016
Conference
Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference )
Venue
Las Vegas, NV, USA
Language
English