Green Marketing

Meffert Heribert, Kirchgeorg Manfred

Cite as

Meffert, H., & Kirchgeorg, M. (1995). Green Marketing. In Baker, M. J. (Ed.), Companion Encyclopedia of Marketing (pp. 979–1002). London.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
Companion Encyclopedia of Marketing

Editor
Baker Michael J.

Start page
979

End page
1002

Place
London

Language
English