Der neue Konsument: Chance für das Marketing

Meffert Heribert

Cite as

Meffert, H. (1986). Der neue Konsument: Chance für das Marketing. IHA-News, 2, 12–17.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1986

Journal
IHA-News

Volume
2

Start page
12

End page
17

Language
German