Erfolgsfaktoren im Einzelhandelsmarketing
Meffert Heribert, Patt Paul-Josef
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1987
Book title
Jahrbuch Marketing
Editor
Schöttle Klaus M.
Start page
40
End page
61
Edition
4.
Place
Essen
Language
German