Effective Customer-Initiated versus Firm-Initiated Touchpoints
De Haan E., Wiesel T., Pauwels K.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2012
Conference
INFORMS Marketing Science Conference 2012
Venue
Boston, USA
Language
English