Moderating Role of Consumer Confidence for Creating Customer Loyalty
Ou Y.-C., de Vries L., Wiesel T., Verhoef P.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2011
Conference
EMAC Conference 2011
Venue
Ljubljana, Slowenien
Language
English