Moderating Role of Consumer Confidence for Creating Customer Loyalty

Ou Y.-C., de Vries L., Wiesel T., Verhoef P.

Cite as

Ou, Y.-C., de Vries, L., Wiesel, T., & Verhoef, P. (2011). Moderating Role of Consumer Confidence for Creating Customer Loyalty. In Proceedings of the EMAC Conference 2011, Ljubljana, Slowenien. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2011

Conference
EMAC Conference 2011

Venue
Ljubljana, Slowenien

Language
English