Marketing von investiven Dienstleistungen

Backhaus K, Kleikamp C

Cite as

Backhaus, K., & Kleikamp, C. (2001). Marketing von investiven Dienstleistungen. In Handbuch Dienstleistungsmanagement (pp. 73–101). Wiesbaden: Gabler Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2001

Book title
Handbuch Dienstleistungsmanagement

Start page
73

End page
101

Publisher
Gabler Verlag

Place
Wiesbaden

Language
German