Markenstrategie und Markenmanagement

Meffert Heribert

Cite as

Meffert, H. (2003). Markenstrategie und Markenmanagement. In Hungenberg, H. (Ed.), Handbuch Strategisches Management (pp. 763–782). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2003

Book title
Handbuch Strategisches Management

Editor
Hungenberg Harald

Start page
763

End page
782

Place
Wiesbaden

Language
German