Pharma-Marketing

Krafft Manfred



Publication type
Forschungsartikel (Buchbeitrag)

Peer reviewed
Yes

Publication status
Published

Year
2001

Book title
Branchenspezifische Besonderheiten des Marketing

Editor
Tscheulin Dieter K., Helmig Bernd

Pages range
637-659

Publisher
Gabler

Place
Wiesbaden

Language
German