Pharma-Marketing
Krafft Manfred
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2001
Book title
Branchenspezifische Besonderheiten des Marketing
Editor
Tscheulin Dieter K., Helmig Bernd
Pages range
637-659
Publisher
Gabler
Place
Wiesbaden
Language
German