Pharma-Marketing
Krafft Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2001
Book title
Branchenspezifische Besonderheiten des Marketing
Editor
Tscheulin Dieter K., Helmig Bernd
Pages range
637-659
Publisher
Gabler
Place
Wiesbaden
Language
German