Pharma-Marketing

Krafft Manfred



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2001

Book title
Branchenspezifische Besonderheiten des Marketing

Editor
Tscheulin Dieter K., Helmig Bernd

Pages range
637-659

Publisher
Gabler

Place
Wiesbaden

Language
German