Marktorientierte Unternehmensführung und Direct Marketing

Meffert Heribert

Cite as

Meffert, H. (1990). Marktorientierte Unternehmensführung und Direct Marketing. In Dallmer, H. (Ed.), Handbuch Direct Marketing (6., pp. 31–49). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1990

Book title
Handbuch Direct Marketing

Editor
Dallmer Heinz

Start page
31

End page
49

Edition
6.

Place
Wiesbaden

Language
German