Valuation of Customers in Growth Companies – a Scenario Based Model

Krafft Manfred, Rudolf Markus, Rudolf-Sipötz Elisabeth

Cite as

Krafft, M., Rudolf, M., & Rudolf-Sipötz, E. (2005). Valuation of Customers in Growth Companies — a Scenario Based Model. Schmalenbach Business Review, 57, 103–125.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2005

Journal
Schmalenbach Business Review

Volume
57

Start page
103

End page
125

Language
English