Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

Grewal D, Kroschke M, Mende M, Roggeveen A L, Scott M L

Cite as

Grewal, D., Kroschke, M., Mende, M., Roggeveen, A. L., & Scott, M. L. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing, 51, 9–25.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Interactive Marketing

Volume
51

Start page
9

End page
25

Language
English

ISSN
1094-9968

DOI
https://doi.org/10.1016/j.intmar.2020.03.001