Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Wiesel, T., Pauwels, K., Arts, J.
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Marketing Science
Volume
30
Issue
July/August
Start page
604
End page
611
Language
English
ISSN
0732-2399