Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Cite as
Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Marketing Science
Volume
30
Issue
July/August
Start page
604
End page
611
Language
English
ISSN
0732-2399