Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs

Gensler, S., Hinz, O., Skiera, B., Theysohn, S.



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
European Journal of Operational Research

Volume
219

Pages range
368-378

Language
English