Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs
Gensler, S., Hinz, O., Skiera, B., Theysohn, S.
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
European Journal of Operational Research
Volume
219
Pages range
368-378
Language
English