Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs
Gensler, S., Hinz, O., Skiera, B., Theysohn, S.
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
European Journal of Operational Research
Volume
219
Start page
368
End page
378
Language
English
ISSN
0377-2217