Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships

Wiesel T., Skiera B.

Cite as

Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships.

Details

Publication type

Other scientific publication

Publication status

Published

Year

2005

Title of series

ISBM working paper

Language

English