Marketing-Geschichte

Meffert Heribert

Cite as

Meffert, H. (1992). Marketing-Geschichte. In Diller, H. (Ed.), Vahlens Großes Marketinglexikon (pp. 662–665). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1992

Book title
Vahlens Großes Marketinglexikon

Editor
Diller Hermann

Start page
662

End page
665

Place
München

Language
German