The CRM Process and the Banking Industry: Insights from Marketing Literature
Mantrala, M. K.; Krafft, M.; Dong, B.; Raman, K.
Abstract
Publication type
Research article (book contribution)
Publication status
Published
Year
2007
Book title
Advances in Banking Technology and Management: Impact of ICT and CRM
Editor
Ravi, V.
Start page
159
End page
185
Publisher
IGI Global
Place
Hershey