The CRM Process and the Banking Industry: Insights from Marketing Literature

Mantrala, M. K.; Krafft, M.; Dong, B.; Raman, K.


Abstract



Publication type
Chapter in Book

Publication status
Published

Year
2007

Book title
Advances in Banking Technology and Management: Impact of ICT and CRM

Editor
Ravi, V.

Start page
159

End page
185

Publisher
IGI Global

Place
Hershey