B2C-Märkte. Lohnen sich Ihre Investitionen in die Marke?
Meffert Heribert, Schröder Jürgen, Perry Jesko
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2002
Journal
Absatzwirtschaft
Volume
10
Start page
28
End page
35
Language
German