Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?
Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
No
Publication status
Published
Year
2019
Conference
Marketing Science Conference
Venue
Rome, Italy
Language
English