Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?

Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
No

Publication status
Published

Year
2019

Conference
Marketing Science Conference

Venue
Rome, Italy

Language
English