To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns
Minnema A., Bijmolt T., Gensler S., Wiesel T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2013
Conference
INFORMS Marketing Science Conference 2013
Venue
Istanbul, Türkei
Language
English