Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries

Ou Y.-C., Wiesel, T., Verhoef, P.

Cite as

Ou, Y.-C., Wiesel, , T., , Verhoef, , & P., (2012). Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2012

Conference
INFORMS Marketing Science Conference 2012

Venue
Boston, USA

Language
English