Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries
Ou Y.-C., Wiesel, T., Verhoef, P.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2012
Conference
INFORMS Marketing Science Conference 2012
Venue
Boston, USA
Language
English