Business Types in Business-to-Business Markets – A Typology of Transaction Processes on the Basis of Governance Designs

Backhaus K

Cite as

Backhaus, K. (1996). Business Types in Business-to-Business Markets — A Typology of Transaction Processes on the Basis of Governance Designs. In Proceedings of the 12th International Conference on Industrial Marketing and Purchasing, 37–80.

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
1996

Conference
Proceedings of the 12th International Conference on Industrial Marketing and Purchasing

Start page
37

End page
80

Language
English