Business Types in Business-to-Business Markets – A Typology of Transaction Processes on the Basis of Governance Designs | Marketing Center Münster

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Business Types in Business-to-Business Markets – A Typology of Transaction Processes on the Basis of Governance Designs

Backhaus K

Publication type

Research article in proceedings (conference)

Publication status

Published

Year

1996

Conference

Proceedings of the 12th International Conference on Industrial Marketing and Purchasing

Start page

37

End page

80

Language

English