Relationship Marketing von Hochschulen – ein Paradigmenwechsel

Langer, Markus F./ Beckmann, Julia

Cite as

Langer, M. F. B., & Julia, (2010). Relationship Marketing von Hochschulen — ein Paradigmenwechsel. In Georges, U. V., & Rödiger, (Eds.), Hochschul Relationship Marketing (1st ed., pp. 1–44). Köln: Eul Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2010

Book title
Hochschul Relationship Marketing

Editor
Georges Ulrich/ Voss, Rödiger

Start page
1

End page
44

Edition
1

Publisher
Eul Verlag

Place
Köln

Language
German

Full text
http://www.amazon.de/