Relationship Marketing von Hochschulen – ein Paradigmenwechsel

Langer, Markus F./ Beckmann, Julia



Publication type
Chapter in Book

Publication status
Published

Year
2010

Book title
Hochschul Relationship Marketing

Editor
Georges Ulrich/ Voss, Rödiger

Start page
1

End page
44

Pages range
44

Edition
1

Publisher
Eul Verlag

Place
Köln

Language
German

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