Which Advertising Forms Make a Difference in Online Path to Purchase?

De Haan E., Wiesel T., Pauwels K.

Cite as

De, H. E., Wiesel, T., & Pauwels, K. (2013). Which Advertising Forms Make a Difference in Online Path to Purchase?. Boston.

Details

Publication type
Other scientific publication

Publication status
Published

Year
2013

Title of series
MSI Working Paper 13 - 104

Place
Boston

Language
English