Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts
Liu-Thompkins Y, Sese J, Kroschke M
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2019
Conference
AMA Consumer Behavior SIG
Venue
Bern, Schweiz
Language
English