Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts

Liu-Thompkins Y, Sese J, Kroschke M



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
AMA Consumer Behavior SIG

Venue
Bern, Schweiz

Language
English