Internationales Investitionsgütermarketing

Backhaus K, Voeth M

Cite as

Backhaus, K., & Voeth, M. (1995). Internationales Investitionsgütermarketing. In Internationales Marketing-Management (pp. 387–409). München: Vahlen Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1995

Book title
Internationales Marketing-Management

Start page
387

End page
409

Publisher
Vahlen Verlag

Place
München

Language
German