Gegen den Strom - Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten
Fredebeul-Krein Tobias, Krafft Manfred, Suwelack Thomas
Publication type
Research article (journal)
Peer reviewed
No
Publication status
Published
Year
2010
Journal
Marketing Review St. Gallen
Volume
27
Issue
1
Start page
8
End page
13
Language
German