Gegen den Strom - Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten

Fredebeul-Krein Tobias, Krafft Manfred, Suwelack Thomas



Publication type
Article in Journal

Peer reviewed
No

Publication status
Published

Year
2010

Journal
Marketing Review St. Gallen

Volume
27

Issue
1

Start page
8

End page
13

Pages range
8-13