Vertriebssteuerung

Krafft, M.; Bosch, C.

Cite as

Krafft, M., & Bosch, C. (2015). Vertriebssteuerung. In Backhaus, K., & Voeth, M. (Eds.), Handbuch Business-to-Business-Marketing (pp. 623–648). Wiesbaden: Springer Fachmedien.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2015

Book title
Handbuch Business-to-Business-Marketing

Editor
Backhaus, K.; Voeth, M.

Start page
623

End page
648

Publisher
Springer Fachmedien

Place
Wiesbaden

Language
German