Preisverhandlungen im B2B-Marketing

Backhaus K, van Doorn J, Herbst U, Voeth M, Wilken R



Publication type
Chapter in Book

Publication status
Published

Year
2005

Book title
Pricing-Forschung in Deutschland

Start page
1

End page
15

Publisher
Wiss. Gesellschaft für Innovatives Marketing

Place
Nürnberg

Language
German