A Phase-Differentiated Interaction Approach to Industrial Marketing Decisions
Cite as
Backhaus, K., & Günter, B. (1976). A Phase-Differentiated Interaction Approach to Industrial Marketing Decisions. Industrial Marketing Management, 5(4), 255–270.Details
Publication type
Research article (journal)
Publication status
Published
Year
1976
Journal
Industrial Marketing Management
Volume
5
Issue
4
Start page
255
End page
270
Language
English
ISSN
0019-8501