The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

Ahlert Dieter, Heußler Tobias, Backhaus Christof, Michaelis Manuel, Ommen Nils



Publication type
Article in Journal

Publication status
Published

Year
2010

Journal
Journal of Global Fashion Marketing

Volume
Vol. 1

Issue
No. 2

Language
English