Bankmarketing

Meffert Heribert

Cite as

Meffert, H. (1990). Bankmarketing. In Schierenbeck, H. (Ed.), Bank- und Versicherungslexikon (pp. 90–95). München: Oldenbourg.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1990

Book title
Bank- und Versicherungslexikon

Editor
Schierenbeck Henner

Start page
90

End page
95

Publisher
Oldenbourg

Place
München

Language
German