Controlling eines identitätsbasierten Markenmanagements

Meffert Heribert, Burmann Christoph, Jost-Benz Marc



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2006

Book title
Handbuch Marketing-Controlling

Editor
Reinecke Sven, Tomczak Torsten

Pages range
459-482

Edition
2.

Place
Wiesbaden