Controlling eines identitätsbasierten Markenmanagements
Meffert Heribert, Burmann Christoph, Jost-Benz Marc
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2006
Book title
Handbuch Marketing-Controlling
Editor
Reinecke Sven, Tomczak Torsten
Start page
459
End page
482
Edition
2.
Place
Wiesbaden
Language
German