Controlling eines identitätsbasierten Markenmanagements

Meffert Heribert, Burmann Christoph, Jost-Benz Marc

Cite as

Meffert, H., Burmann, C., & Jost-Benz, M. (2006). Controlling eines identitätsbasierten Markenmanagements. In Reinecke, S., & Tomczak, T. (Eds.), Handbuch Marketing-Controlling (2., pp. 459–482). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2006

Book title
Handbuch Marketing-Controlling

Editor
Reinecke Sven, Tomczak Torsten

Start page
459

End page
482

Edition
2.

Place
Wiesbaden

Language
German