Das PM-Konzept verlangt nach Anpassung

Meffert Heribert

Cite as

Meffert, H. (1978). Das PM-Konzept verlangt nach Anpassung. Marketing Journal, 11(5), 424–431.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1978

Journal
Marketing Journal

Volume
11

Issue
5

Start page
424

End page
431

Language
German